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Building a Long-Term Relationship Joe Apfelbaum

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it’s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.

Making b2b digital marketing more interactive Eric Burgess

Eric Burgess: Making B2B Digital Marketing More Interactive

B2B Digital Marketing have traditionally been operated in a static way. For example, people would send an email blast and immediately end their campaigns. It’s impersonal and does not consider the customer’s emotion or personality. With the current advancements in technology today, communication channels are merging and the line between personal and business is becoming thinner and thinner. Eric Burgess, shares in this episode why B2B digital marketers need to communicate to customers the same way they would with their friends or family. Your customers are people, and people buy from people. According to Eric, B2B digital marketing should be conversational rather than static.