Being real and authentic helps you become more confident and enables you to unlock your full potential Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can … Read more
Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. In this episode of the B2B Digital Marketer podcast, Joey Knecht, CEO of Proteus, shares that B2B digital marketing is about building a relationship and trust with your customers.
Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it’s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.
B2B Digital Marketing have traditionally been operated in a static way. For example, people would send an email blast and immediately end their campaigns. It’s impersonal and does not consider the customer’s emotion or personality. With the current advancements in technology today, communication channels are merging and the line between personal and business is becoming thinner and thinner. Eric Burgess, shares in this episode why B2B digital marketers need to communicate to customers the same way they would with their friends or family. Your customers are people, and people buy from people. According to Eric, B2B digital marketing should be conversational rather than static.