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Building a Long-Term Relationship Joe Apfelbaum

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it’s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.

Rehumanizing B2B Digital Marketing Ethan Beute

Ethan Beute: Rehumanizing B2B Digital Marketing

With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and communication becomes too digital and faceless. The human connection is gone and marketers are no longer able to build a relationship with their customers. Ethan Beute shares in this episode how we can use modern technology, specifically video messaging, to make our communications more personal and rehumanize our businesses.

B2B is P2P Frank Somma

Frank Somma: Why B2B is actually P2P

Why B2B is actually P2P

In this episode of the B2B Digital Marketer Podcast, Frank Somma shares what are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet. Do you know?

Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to.

What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all.

As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client’s mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.

Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection.

Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How do you help them to distinguish your organization’s solutions from another? Frank knows how, and he shares that in this episode.

Frank is a sales and communications expert, speaker, author and lifelong charity fundraiser.

His sales expertise is born from a varied background:

His discipline comes courtesy of his time with The United States Navy’s Presidential Honor Guard where he served under Presidents Jimmy Carter and Ronald Reagan

His heart comes from his lifelong devotion charity work.   Frank was the longest sitting national president for The Cooley’s Anemia Foundation

His sales leadership expertise was developed during his long tenure as a partner and sales VP with CBS, an office automation company in New York and subsequently with Toshiba NY/NJ.

Frank took his NLP, Neuro-Linguistic Programming, education at the NY Institute for NLP and earned his practitioner degree in that communication science.

He has been speaking and training professionally for over 15 years winning accolades from such notable companies as DLL Bank, GE, Xerox, and K Hovnanian

His new book B2B is Really P2P how to win with high touch in a high tech world just came out in January of this year

Frank lives in Holmdel, NJ with his longtime love Deborah, and when he isn’t occupied with one of his businesses, he’s either out running with his dog, or in the kitchen cooking for his kids and grandkids.

Timestamps/Outline

01:16 – Frank’s background with B2B Digital Marketing

02:59 – The importance of being personal in digital

04:01 – How Neuro-Linguistics Programming helps you understand your customers

06:42 – How understanding your customers can help you differentiate your product.

08:20 – As a marketer, you are the differentiator

09:45 – The importance of tonality and body language in communication

11:23 – Why watching matters

12:57 – Everything you do must reflect the message you want to bring.

15:52 – The disconnect between marketing and sales

19:06 – Investing in personal connections on your digital pipes

21:36 – The importance of after sales

22:45 – Where Frank will invest the money if given an unlimited budget

24:35 – The one question every marketer must ask

27:19 – B2B is Really P2P: How to Win With High Touch in a High Tech World

29:59 – Connect with Frank Somma

Key Takeaways

“Selling happens when there’s trust and when you remove as much risk as possible from the buyer.”

“You have to make decisions from a place of success, not from a place of need.”

“Everything you do reflects the message you want to bring.”

Links and Resources

Frank’s Facebook: https://www.facebook.com/sommafrank/

Frank’s Twitter: https://twitter.com/fsomma

Frank’s LinkedIn: https://www.linkedin.com/in/frank-somma-473ab612/

Frank’s Instagram: https://www.instagram.com/franksomma/

Frank’s website: https://www.franksomma.com/

Frank’s book: B2B Is Really P2P: How to Win With High Touch in a High Tech World

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Honest and Helpful Marketing Filip Galetic

Filip Galetic: Why Marketing is All About Being Honest and Helpful

Why Marketing is All About Being Honest and Helpful

Filip Galetic shares his insight in how marketing is all about being helpful to people and making their lives easier. According to Filip, trying to be the smartest person in the room or being the cleverest marketer out there is a poor strategy and will definitely not solve your customer’s problems.

Filip Galetic has been a digital marketer since 2010 and has since worked with big brands like Coca Cola, UNICEF, or Mars. His true passion, though, is helping fast-growing B2B tech scale-ups reach and exceed their revenue or customer acquisition growth targets through integrated marketing strategies. He’s a big fan of board games, nature walks, and meditation.

Timestamps/Outline

01:14 – How Filip Galetic started with B2B digital marketing in UNICEF

05:16 – Digital marketing applied to non-profit organizations

06:58 – The differences and similarities between non-profit and B2B digital marketing

09:38 – Why sticking to one tactic or channel is overrated

12:21 – How being honest and helpful can make you stand out

14:11 – The jobs-to-be-done framework

15:55 – Investing money in inbound marketing

18:01 – The importance of having top content that brings people organically, hiring topnotch writers, and investing in the best possible user experience on the website.

20:18 – The one question every B2B digital marketer must ask themselves

22:47 – The B2B Marketing Attribution Handbook

23:38 – Reach out to Filip Galetic

Key Takeaways

“Focusing on one specific channel, or one specific tactic, or whatever is hip at the moment is overrated.”

“The true value lies in end-to-end marketing campaigns that take traffic and lead creation and lead nurturing all at once.”

“The marketer that is helpful, clear, and direct is always going to outplay the marketer that is just trying to be clever and outsmart the competition.”

“It’s not about being the smartest person in the room, it’s about being helpful and making it simple.”

“At the end of the day, it’s all about who, what, and how you are helping.”

Links and Resources

Filip’s Facebook: https://www.facebook.com/filip.galetic

Filip’s Twitter: https://twitter.com/fgaletic

Filip’s LinkedIn: https://www.linkedin.com/in/fgaletic/

Filip’s website: https://www.filipgaletic.com/

Filip’s book: The B2B Marketing Attribution Handbook: Unlocking the hidden ROI in your marketing funnel

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