There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it’s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.
With the world at the current state it’s in, finding leads and business has become a real challenge for B2B companies. They’ve heard of LinkedIn as a great platform to do that but don’t necessarily know the strategies and tactics to leverage it for their business. In this episode, David Ubeda shares his experience how you can use LinkedIn in your B2B digital marketing strategy and potentially generate 426 sales appointment in a year!