Why Marketing is All About Being Honest and Helpful

Filip Galetic shares his insight in how marketing is all about being helpful to people and making their lives easier. According to Filip, trying to be the smartest person in the room or being the cleverest marketer out there is a poor strategy and will definitely not solve your customer’s problems.

Filip Galetic has been a digital marketer since 2010 and has since worked with big brands like Coca Cola, UNICEF, or Mars. His true passion, though, is helping fast-growing B2B tech scale-ups reach and exceed their revenue or customer acquisition growth targets through integrated marketing strategies. He’s a big fan of board games, nature walks, and meditation.

Timestamps/Outline

01:14 – How Filip Galetic started with B2B digital marketing in UNICEF

05:16 – Digital marketing applied to non-profit organizations

06:58 – The differences and similarities between non-profit and B2B digital marketing

09:38 – Why sticking to one tactic or channel is overrated

12:21 – How being honest and helpful can make you stand out

14:11 – The jobs-to-be-done framework

15:55 – Investing money in inbound marketing

18:01 – The importance of having top content that brings people organically, hiring topnotch writers, and investing in the best possible user experience on the website.

20:18 – The one question every B2B digital marketer must ask themselves

22:47 – The B2B Marketing Attribution Handbook

23:38 – Reach out to Filip Galetic

Key Takeaways

“Focusing on one specific channel, or one specific tactic, or whatever is hip at the moment is overrated.”

“The true value lies in end-to-end marketing campaigns that take traffic and lead creation and lead nurturing all at once.”

“The marketer that is helpful, clear, and direct is always going to outplay the marketer that is just trying to be clever and outsmart the competition.”

“It’s not about being the smartest person in the room, it’s about being helpful and making it simple.”

“At the end of the day, it’s all about who, what, and how you are helping.”

Links and Resources

Filip’s Facebook: https://www.facebook.com/filip.galetic

Filip’s Twitter: https://twitter.com/fgaletic

Filip’s LinkedIn: https://www.linkedin.com/in/fgaletic/

Filip’s website: https://www.filipgaletic.com/

Filip’s book: The B2B Marketing Attribution Handbook: Unlocking the hidden ROI in your marketing funnel