What part of my money or investment is really garnering any value? The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on … Read more
The importance of quality content has never been greater. The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour. What’s worse is, that good content gets sucked … Read more
Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, … Read more
Learn how AI can help you create better content marketing. The Role of AI in Content Marketing Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, … Read more
It’s not about trying to do more. It’s about slowing down and focusing on the most important activity. A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot … Read more
The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover. Thus, businesses that align their content strategy to … Read more
There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Do you know what yours is? Your DAA is more holistic than your … Read more
Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. In this episode, Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing.
With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. But is it really that easy? In this episode of the B2B Digital Marketer podcast, A. Lee Judge shares why it’s not really the technical difficult that companies have to overcome, but rather their anxiety, and having the guts to just hit the record button.