Test yourself and know how you can become a savvy marketer.
There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience.
In addition to gaining knowledge and experience, it’s also important to develop the key skills that are essential for success in marketing. This includes strategic thinking, creativity, analytical ability, and the ability to communicate effectively with both internal teams and external stakeholders.
Overall, becoming a savvy marketer requires a combination of education, experience, and skill development. By taking these steps and continually learning and improving, you can become a savvy marketer and succeed in the field.
In this episode, Avi Kumar sheds more light on how you can test yourself and your ability in regard to being a savvy marketer. How can you know you’re a savvy marketer? And what does it take to become one?
Avi Kumar is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses.
Avi prides himself on being an #irreverentmarketer, with a belief in looking past the star power of marketing “gurus” and shattering marketing myths. He places the objective data and science of marketing before subjective criteria and helps his clients and agency partners succeed in a crowded marketplace.
Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business.
His no-nonsense result-driven approach to business has contributed to the long-standing relationships between his agency and his clients. As a leader, Avi brings this same passion to his team; nobody has quit Kuware to work at another agency in 14 years of Kuware’s existence.
01:06 – Introduction
01:48 – About Avi Kumar
02:58 – What’s working and what’s not working?
06:23 – What are the risks with your go-to-market strategy?
10:09 – How do I know I’m a savvy marketer?
14:51- The human piece of marketing
22:18 – How much has the sales mindset contributed to the success of marketing?
25:23 – How do you know someone is a savvy marketing?
27:48 – Why would someone buy your product if they haven’t tried it yet?
30:03 – How do high-ticket sales happen?
34:41 – Wrap-up
36:01 – Connect with Avi Kumar
“Digital has this tendency of making everything seem automated or magical; it’s not. The basic principles of marketing still apply.”
“We strongly believe in being nimble and change very quickly. Test and change quickly.”
“As a marketer, if you talk to your clients about your marketing savvy, you are doing yourself a disservice. Because they expect that you are a marketing expert.”
“If you cannot understand the business, you probably don’t want to market it.”
“Don’t give the whole strategy away.”
“Knowing sales in some experience and some form should be a requirement for somebody to get into marketing.”
“If you are able to articulate what business does and who the customers are and why they buy from you, then you are a good marketer.”
“A savvy marketer talks about business, not marketing.”
Episode Links and Resources
Avi’s email: [email protected]
Kuware website: https://kuware.com/
Digital activity ROI assessment: https://b2bdm.com/digital-activity-roi/
More episodes related to personal identity: https://b2bdm.com/personal-identity