page title icon How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful.

The customer’s needs are always changing, and the marketing landscape is always evolving. As an entrepreneur or a small business owner, it’s important to stay up-to-date and to stay ahead of your competitors. But your time and resources are limited. You can’t do everything. How can you automate the process but still stay ahead? Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs.

Arjun Rai shares his knowledge and expertise on digital marketing and how small businesses can win using smart automation tools like HelloWoofy.

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Arjun Rai shares his knowledge and expertise on digital marketing and how small businesses can win using smart automation tools like HelloWoofy.

Arjun Rai is an NYC-based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at

A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding and obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google), resulting in over $135,000 in strategic resources.

Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. 

Upon graduation, Arjun pursued his career opportunities and came to New York City, where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. 

A few weeks into college, Arjun launched his second startup,, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. 

Arjun currently lives in New York City with his girlfriend, two cats, and a dog. You can find him working from home, doing carpentry, pitching his startup at a meetup or driving around town on his e-scooter.

Podcast Timestamps/Outline

01:17 – Introduction

01:57 – Small businesses as underdogs

04:02 – Differentiating B2B and B2C for small businesses

09:24 – How small businesses can compete with large organizations

15:01 – How HelloWoofy applies to B2B businesses

20:37 – Moving from the top of the funnel to the middle and bottom

25:31 – Are emojis acceptable in B2B marketing?

29:55 – How small businesses can stay ahead and be a disruptor

36:55 – Should you always be thinking ahead?

40:38 – Budget reallocation

42:35 – Connect with Arjun Rai

Memorable Quotes

“The way you become known and you’re participating in the conversation is by filling up your library with content and launching campaigns.”

“Let the customer know how you are having an impact, otherwise you’re going to have to wait for CNBC or CNN to cover your story and you’re going to have to beg them for years to do it. You should do it now.”

“Spend 85%-90% of your time and resources on things that you know really well, and then spend 10%-15% on things you have absolutely no idea about.”

“If you’re not thinking about the future, eventually you’re going to be left behind.”

Episode Links and Resources

HelloWoofy website: 

Arjun’s email: [email protected] 

Arjun’s LinkedIn: 

Digital activity ROI assessment:

More episodes related to smart marketing tools:

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