page title icon How To Get The Most Value For Your Business

B2B Digital Marketer
How To Get The Most Value For Your Business
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Different ways to drive growth and bring value to your business.

Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation.

As B2B Digital Marketers, what are you doing as far as business valuation is concerned? How are you positioning your company to be more attractive? What are the strategies and models you need to put in place to ultimately drive the growth you are looking for?

In this episode, Kison Patel shares different ways how you can drive growth and get the most value for your business.

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Kison Patel is the Founder and CEO of M&A Science, with a passion to drive the M&A industry forward. He was an M&A advisor for ten years in which he sold larger companies such as commercial banks and hotel chains. In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform. In 2016, he started the M&A Science podcast devoting his time to creating a platform where all the best practitioners could share their best practices and lessons learned from real-life deals. Kison then created The M&A Science Academy in 2020 to offer step by step training to those looking to master M&A featuring courses created by top level practitioners. Through developing technology, educational content, and industry training, Kison aims to bring better practices to an industry with growing market pressures, transaction values, and competition.

Podcast Timestamps/Outline

00:48 – Introduction

01:35 – About Kison Patel

04:49 – Factors that contribute to a company’s valuation

08:00 – Growth is a lot harder nowadays

12:33 – Organizational growth through mergers and acquisitions

15:22 – Growth through innovation vs. Growth through acquisitions

18:34 – Change management

19:56 – Emerging models that fuel growth

22:43 – How to achieve growth

28:01 – Pre- and Post-COVID world

32:02 – Different ways valuation is determined

35:47 – What is the best way to grow?

41:20 – Connect with Kison Patel

Memorable Quotes

“Growth is a big thing. Everybody’s looking for growth. If you don’t have growth then it’s not as appealing.”

“The interesting companies are the ones that are growing quickly and doing acquisitions.”

“Play long and be dumb.”

“Being dumb is being mindful that you are operating off a lot of assumptions.”

“Proactively learn.”

“Industry by industry, it’s so uniquely different. This is the path to growth. It’s not the same. There’s no cookie-cutter template that is going to pave your path forward to growth. It doesn’t exist. You have to find it.”

Episode Links and Resources

M&A Science website: https://www.mascience.com/ 

Kison’s LinkedIn: https://www.linkedin.com/in/kisonpatel/ 

Digital activity ROI assessment: https://b2bdm.com/digital-activity-roi/ 

More episodes related to growth: https://www.b2bdm.com/5-vital-traits-of-a-cmo

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