page title icon Five Disconnects Organizations Must Conquer For Growth, Acceleration, And Sustainability

B2B Digital Marketer
B2B Digital Marketer
Five Disconnects Organizations Must Conquer For Growth, Acceleration, And Sustainability
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Find out how you can overcome these 5 disconnects and accelerate your startup’s growth.

Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are:

  1. The “Define-Minimum” Gap
  2. The Product/Market Fit Gap
  3. The Customer Voice Gap
  4. The Process Gap
  5. The Measurement Gap

Unless you are able to conquer these gaps, achieving success will be difficult. In this episode, Helen Yu shares what it takes to conquer some of these gaps and accelerate growth in your business faster.

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Helen Yu is a global customer-success executive and board advisor who delivers board value by designing innovative approaches to drive growth, solving complex challenges, and turning around underperforming organizations. 

Through a career spanning early-stage start-ups to Oracle and Adobe, her work has enabled multibillion-dollar revenue growth and record profitability. A highly respected thought leader, she is a top Twitter influencer in AI, Blockchain, HR, revenue growth, and startups, with a weekly reach of more than 10M. 

In 2019, Helen was named to the “Top 10 Influencers in Digital Transformation” by IBM, “Top 10 CyberSecurity Influencer” and “Global Top 15 Thought Leader” by Thinkers360. She has spoken at a variety of conferences, among them: SXSW, TiECon, DMS, and Money2020.

Podcast Timestamps/Outline

01:33 – Introduction

02:34 – About Helen Yu

06:25 – The disconnects that leader may have

12:40 – Why do 90% of startups fail?

16:48 – If founders are not aiming for the summit, what are they aiming for?

19:21 – What is V2MOM?

21:27 – If there is no ready-made start-up success manual, how can you write a book about how to build a successful start-up?

24:33 – Traits of a successful start-up entrepreneur

27:24 – How do we make an opportunity for everyone to be successful?

35:06 – What should B2B Digital Marketers be thinking right now? What does climbing Mount Everest have in common with creating a successful startup?

40:59 – Connect with Helen Yu

Memorable Quotes

“Assumptions are the greatest enemy for a start-up founder.”

“Micro-moments are the key steps to achieving a milestone. You must seize those moments.”

“Running a startup is not like a recipe; there is no recipe.”

“Running a business is a marathon, it’s not a sprint.”

“Alignment and accountability are two most important aspects for sales and marketing leaders. If they get aligned, they hold each other accountable, and that’s where you’re going to see a tremendous amount of success from both sides.”

“Oftentimes, we don’t see how close we are to the success. We just decide to quit on our own. 80% of the time, that’s what happens because you don’t get to see that last mile, but keep trying until you get there.”

Episode Links and Resources

Helen’s book: https://amzn.to/2WXeyYn 

Helen’s LinkedIn: https://www.linkedin.com/in/tigonhyu/ 

Helen’s Twitter: https://twitter.com/YuHelenYu 

Tigon Advisory website: https://tigonadvisory.com/ 

Digital activity ROI assessment: https://b2bdm.com/digital-activity-roi/

More episodes related to growth: https://b2bdm.com/growth-marketing

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