Articles & Podcast Episodes
This graphic presents the four best-of-breed methods to obtain decision-maker access and attention. We are currently conducting a LinkedIn poll to see what people think is the worst performing method for obtaining this elusive and … Read more
There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover. Thus, businesses that align their content strategy to … Read more
B2B Digital Marketing started as early as the internet boom in the 1990s. When you compare that time, access to the internet and digital resources, it’s much easier for you now. You have more opportunities … Read more
Whoever understands the customer best wins! Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer … Read more
There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Do you think that would … Read more
There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Do you know what yours is? Your DAA is more holistic than your … Read more
There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
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