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Honest and Helpful Marketing Filip Galetic

Filip Galetic: Why Marketing is All About Being Honest and Helpful

Why Marketing is All About Being Honest and Helpful

Filip Galetic shares his insight in how marketing is all about being helpful to people and making their lives easier. According to Filip, trying to be the smartest person in the room or being the cleverest marketer out there is a poor strategy and will definitely not solve your customer’s problems.

Filip Galetic has been a digital marketer since 2010 and has since worked with big brands like Coca Cola, UNICEF, or Mars. His true passion, though, is helping fast-growing B2B tech scale-ups reach and exceed their revenue or customer acquisition growth targets through integrated marketing strategies. He’s a big fan of board games, nature walks, and meditation.

Timestamps/Outline

01:14 – How Filip Galetic started with B2B digital marketing in UNICEF

05:16 – Digital marketing applied to non-profit organizations

06:58 – The differences and similarities between non-profit and B2B digital marketing

09:38 – Why sticking to one tactic or channel is overrated

12:21 – How being honest and helpful can make you stand out

14:11 – The jobs-to-be-done framework

15:55 – Investing money in inbound marketing

18:01 – The importance of having top content that brings people organically, hiring topnotch writers, and investing in the best possible user experience on the website.

20:18 – The one question every B2B digital marketer must ask themselves

22:47 – The B2B Marketing Attribution Handbook

23:38 – Reach out to Filip Galetic

Key Takeaways

“Focusing on one specific channel, or one specific tactic, or whatever is hip at the moment is overrated.”

“The true value lies in end-to-end marketing campaigns that take traffic and lead creation and lead nurturing all at once.”

“The marketer that is helpful, clear, and direct is always going to outplay the marketer that is just trying to be clever and outsmart the competition.”

“It’s not about being the smartest person in the room, it’s about being helpful and making it simple.”

“At the end of the day, it’s all about who, what, and how you are helping.”

Links and Resources

Filip’s Facebook: https://www.facebook.com/filip.galetic

Filip’s Twitter: https://twitter.com/fgaletic

Filip’s LinkedIn: https://www.linkedin.com/in/fgaletic/

Filip’s website: https://www.filipgaletic.com/

Filip’s book: The B2B Marketing Attribution Handbook: Unlocking the hidden ROI in your marketing funnel

Show Transcript

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New ways to do digital marketing

REIMAGINING New Digital Marketing Ideas with DAVID MEERMAN SCOTT

New ideas in digital marketing help you differentiate

David Meerman Scott shares his insights into new digital marketing ideas and how to differentiation this B2B Digital Marketer episode. It’s not about taking something existing and just recreating it online; it’s all about finding new and different ways to do things and reimagining the unlimited possibilities of doing digital marketing. David also shares his insights from his book, Fanocracy, and how to turn your fans into customers and your customers into fans.

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR (now in a 6th edition and available in 29 languages), Marketing Lessons from the Grateful Dead, The New Rules of Sales & Service and FANOCRACY: Turning Fans into Customers and Customers into Fans. In his spare time, he surfs and travels around the world for great live music.

Timestamps/Outline

01:10 – How David Meerman Scott started with B2B digital marketing

04:15 – Why B2B digital marketing is similar with B2C digital marketing

07:01 – Why stock photos are overrated and do not humanize your organization

08:13 – Why an aggressive approach to sales and marketing is a terrible mistake

09:18 – How the Grateful Dead’s example can help businesses generate more business

11:24 – The friction between sales and marketing

12:03 – The hybrid approach

14:42 – Reimagining what is possible vs. Recreating something existing

17:21 – Case study: Skillsoft

19:55 – Paying for attention and investing in journalists and storytellers

24:59 – Where David will spend the money if given an unlimited budget

28:27 – The one question every B2B digital marketer must ask themselves

30:22 – Fanocracy: Turning Fans into Customers and Customers into Fans

31:43 – How David met Brian Halligan, CEO of Hubspot, from a Grateful Dead concert

32:37 – How your fans can become your customers

34:06 – Connect with David Meerman Scott

Key Takeaways

“We need to realize that as B2B marketers, we are not marketing to businesses. We are marketing to people.”

“Giving gifts with no expectations is a better approach than setting up an adversarial relationship and demanding an email address for your content.”

“Being a digital marketing disruptor is about looking at the web and seeing what’s possible rather than just taking what happens offline and cramming it on to the web.”

“Are you a B2B marketer who’s truly communicating with other human beings?”

Links and Resources

David’s Twitter: https://twitter.com/dmscott

David’s LinkedIn: https://www.linkedin.com/in/davidmeermanscott/

David’s Instagram: https://www.instagram.com/dmscott

David’s website: https://www.davidmeermanscott.com/

David’s book: Fanocracy: Turning Fans into Customers and Customers into Fans

Fanocracy website: https://www.fanocracy.com/

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What is the B2B Digital Marketer Podcast?

Jim Rembach Shares What and Why

Show Description

The B2B Digital Marketer podcast is all about the new and innovative ways and debunking the hype for marketers that need to support and influence solutions and services with longer sales cycles. Listen to big-name marketers, authors, practitioners, and professors talk strategies, tactics, ideas, routines, and tools every B2B Digital Marketer can leverage.

Timestamps/Outline

00:36 – What’s in it for you?

01:36 – Figuring out what B2B Digital Marketing is all about

02:33 – How to stand out and make a difference

03:45 – What’s inside the B2B Digital Marketer podcast?

04:55 – How you can help make a bigger impact

05:41 – Opportunities for you

06:45 – The journey through B2B digital marketing

07:50 – Subscribe to the B2B Digital Marketer podcast

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B2B Digital Marketer Podcast

While some of the largest solution provider companies may be able to survive the economic crisis, thousands of smaller organizations may perish. The B2B Digital Marketer podcast will share expert skills and resources to prevent tragic losses.