Learn how AI can help you create better content marketing.
The Role of AI in Content Marketing
Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically. For example, AI can be used to improve content production by understanding market trends and recommending topics for content. In addition, AI can also be used to improve content promotion by identifying relevant users and extracting contact information automatically. As a result, using AI technology can help businesses save time and effort in content marketing.
Be smart about AI
Using AI the right way can actually help improve results in multiple aspects of your content marketing. For example, you can use these tools to save more time on manual tasks and present messages that your audience is more likely to engage with.
However, AI should not be relied upon to create content. The tools are helpful for correcting grammar and style, as well as implementing brand guidelines. But the human touch is still necessary to create interesting and engaging content.
The way forward: Get ready for AI-powered content marketing
Artificial intelligence is changing the way content is created and consumed. It is making an influential presence in the content marketing world, and businesses that don’t embrace it will be left behind. AI-powered content can be a definite game-changer for your business, helping you to create better content, faster, and with less effort.
Therefore, in order to stay ahead of the curve, content marketers must embrace automation and digital strategy. This will allow them to create more engaging and higher-quality content while freeing up time for strategic thinking.
In this episode, Pankil Shah shares 3 common lies about AI in content marketing and some truths on how you can leverage the power of AI to create better content.
Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks.
Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He also co-founded Vclassrooming.com, a learning management system aimed at improving K12 learning outcomes.
Pankil has an MBA from the University of Hartford and a BS in Aerospace Engineering from Embry Riddle Aeronautical University.
00:52 – Introduction
01:37 – About Pankil Shah
04:02 – Is it impossible to show up on the first page of SERPs?
06:08 – Writing for both humans and search engines
07:35 – The 3 lies about AI in Content Marketing
07:58 – 1st lie – AI will tell you all the truth
09:47 – 2nd lie – AI will replace humans
12:17 – 3rd lie – AI will conquer the search engines
13:25 – 4th lie? AI will help you rank fast
14:53 – Expertise, Authority, and Trust (EAT) in AI
17:14 – Can an inexperienced person with a low skill level be trained to perform like an expert with artificial intelligence?
22:05 – The impacts of AI in the scalability of content creation
23:22 – How to get started in using AI for your content marketing
26:39 – The use case of AI in Facebook, Google, and LinkedIn
28:27 – Establishing EAT in the long-term
30:05 – How much further can AI go?
33:44 – Connect with Pankil Shah
“To get on that first page, you just need to deliver on exceptional value first.”
“AI can make human lives easier, but it’s never going to replace humans.”
“Without any human touch in tech, it is absolutely impossible to get from point A to point C on autopilot.”
“Use AI as an assistive technology instead of replacing technology.”
“People care about quality content and if you want it to rank, you’re going to have to go into the depth of what the users are looking for and answer those questions in such a manner that it’s digestible, it’s search-friendly, and it’s user-friendly.”
“You can bridge the gap of being an expert by using AI as an assistive technology.”
Episode Links and Resources
Pankil’s website: https://www.outranking.io/
Pankil’s LinkedIn: https://www.linkedin.com/in/pankilshah9/
Digital activity ROI assessment: https://b2bdm.com/digital-activity-roi/
More episodes related to content marketing: https://b2bdm.com/content-optimization/