Uncovering the Key Returns of Success
The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike – a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success.
In this episode, we explore the 6 crucial returns that serve as markers of business success. Our expert guest, Preston Brown, shares his valuable insights and lessons learned on his own journey to success. He’ll reveal the metrics that matter most for driving positive results.
Tracking these 6 returns can help measure your business performance and guide your efforts towards your goals. Whether you’re just starting out or already established, they serve as a useful tool to help you achieve the success you’re striving for.
Preston Brown is a speaker, entrepreneur and multiple 8 figure business owner specializing in disruptive innovation & profitably scaling companies. He is a serial entrepreneur who started his first company in college and was soon making more than his professors. He had a revelation, dropped out of college and has since then been busy creating profitable companies.
Preston currently has 18 successful operation businesses with gross revenues of over $180 million. He is an expert in finance, business, and real estate and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies.
Preston lives in El Paso with his beautiful wife Erin and their 2 adorable children.
01:36 – Introduction
02:00 – About Preston Brown
06:06 – The 6 different returns
13:52 – The problem with focusing on cost
14:44 – Return on marketing
22:35 – Return on balance sheet equity
25:49 – Return on debt
30:33 – What B2B digital marketers should focus on
33:47 – Showing some interest
38:41 – Connect with Preston Brown
“If you are going to hustle, it doesn’t feel like work if you are passionate about it.”
“If you love the problem you solve, there’s no need to hustle.”
“Don’t worry about the cost. Worry about the benefit.”
“If you have debt that generates production, it is good debt.”
“Complexity is seductive not productive. Productivity gets you paid. Seductivity gets you something else.”
Episode Links and Resources
Preston’s website: https://theprestonbrown.com/
Preston’s LinkedIn: https://www.linkedin.com/in/preston-brown-41605b20/
Preston’s Twitter: https://twitter.com/theprestonbrown
Digital activity ROI assessment: https://b2bdm.com/digital-activity-roi/
More episodes related to entrepreneurship: https://www.fastleader.net/entrepreneurial-mindset