Five things every B2B marketing funnel needs to have.
By analyzing your B2B sales funnel, you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better.
Depending on the business, a sales funnel can have three or more stages. Despite the fact that there is no one-size-fits-all model, basically, all sales funnels function similarly.
An organization can use the sales funnel as a tool to visualize and quickly understand the process of turning a potential customer into one who pays.
In this episode, Itamar will discuss the 5 musts of B2B marketing funnels.
Itamar is the CEO of Umbrella, a platform powering thousands of small marketing agencies and people who want to build a marketing agency. Before Umbrella, Itamar was the founder and CEO of Appforma, an automated marketing platform for small businesses that was acquired by Algomizer [ALGO]. Appforma was the 1st Facebook Innovation Competition Award Winner. In addition to working with thousands of entrepreneurs and helping them build their marketing businesses, he’s also working and investing in Tech-Startups such as Stops.com and MeshConomy.com.
Itamar is the host of the Marketing Umbrella Podcast interviewing the world’s leading marketers about ways to grow a marketing business.
00:48 – Introduction
01:32 – About Itamar Shafir
02:18 – Ability to connect with ideal customer target and profile
03:14 – The Lure vs. The Impact
The 5 Musts of B2B Marketing Funnels
06:21 – Branding, Social Proof, Trust
10:43 – Attention Conversions
16:30 – USP (Unique Selling Proposition)
22:08 – Traffic units
28:27 – Follow-ups
32:14 – Breaking the system/ Work the system
34:54 – Connect with Itamar Shafir
“The lure and the sexiness of starting your own marketing agency is pulling a whole lot of people into the space.”
“For agencies, case studies, testimonials and reviews are trust factors.”
“Get your ducks in a row where it comes to branding before you start marketing because it will affect your conversion.”
“Branding will completely affect your ROI.”
“The branding is the minimum that you need to be in the game.”
“To be in the game, you have to be at par with the people that you are playing. You can’t be below because people judge you.”
“Whatever prospecting you are doing, at the end of the day, if you don’t have a unique selling proposition, then you will be stuck. You need to be special.”
“Find your tribe and find your nation. Be successful within that.”
“If something is broken, it’s the rest of the funnel.”
“If any of these buckets have a leak in it. Ads are not good, ROI is down. Conversion unit into a lead is not good, ROI is down. Sales rep is bad, ROI disappears. Follow-up is bad, ROI reduces.”
“Building a funnel means you’re losing money if you don’t get all these five buckets working properly.”
“The follow-ups, they do fall flat on their faces.”
“It’s hard for sales reps to follow up twenty times even though they need to because they have fresh leads coming all the time, and they’re always looking for the silver bullet.”
“Have a good system and work the system.”
“Get it to work, add velocity, and add scale.”
Episode Links and Resources
Itamar’s email: [email protected]
Itamar’s website: https://www.umbrellaus.com
Digital activity ROI assessment: https://b2bdm.com/digital-activity-roi/
More episodes related to sales to B2B Marketing Funnels: https://b2bdm.com/joe-apfelbaum/